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Institute for Human Continuity

Category:

Transmedia Campaign, Interactive Website, Online Shorts

Website:

The IHC

Credit:

Writer, Transmedia Producer, Director

Summary:

When I was at the digital agency, Big Spaceship, Sony Pictures asked for our help in expanding the narrative of their summer blockbuster, "2012," to an online fan community. Our goal was to excite hardcore fans and 2012 conspiracy theorists about the film and to immerse them in its themes in the run-up to its summer release date. That is how I ended up writing, producing, and directing videos for the insane transmedia world of  "The Insitute for Human Continuity."